The principals of Ritter’s, a family-owned and operated printer, came to us for an image overhaul. Other than the name, nothing was sacred! We put our creative thinking caps on and redesigned their logo, signage, stationery, Web site and capabilities brochure. Then we created a three-tier direct mail campaign—complete with personalized freebies—to drive people to the new Web site.

We zeroed in on the company’s unique selling point: Seven family members intimately involved in the day-to-day operations of a printing company. Then, we proceeded to SHOW rather than tell why they’ve been successful for the past two decades.