To encourage clients to visit Ritter’s new and improved Web site and to promote their ability to personalize just about any marketing material, we designed three direct mail cards. Vibrant colors, snappy copy, fun freebies and the recipient’s name in the copy guaranteed these mailers would create some buzz.

Then to further impress potential clients with the ease—and impact—of personalized printing, responders were invited to choose which giveaways they would like to receive with their name or someone else’s printed on them. We even designed the seed packets, buzz off and juice labels.