How do you make a distinction between one system/software reseller and another? Harness the power of Mother Nature! We took pure, dramatic colors, appealing shapes and fresh copy to separate Champion from the bunch.

The fruits of our labor resulted in a series of ads, a calendar and a 5-piece direct mail campaign defining each segment of Champion’s business. We even incorporated a citrus-scented scratch and sniff patch on the cover of the corporate brochure.

When all was said and done, the reader really could compare apples to oranges.