Bonnie Unsworth
The first tier of the ad campaign, which debuted in 1998, highlighted the breadth of the Firm’s experience and capabilities. Building on that foundation, the second emphasized the talent of the Firm’s individuals and various practice groups. The latest ads underscore the business-partner aspect of the attorney-client relationship and how the Firm’s people really make a difference.
Original photography and strong visuals depicting the Firm’s ties to Florida and the global community, to-the-point copy and uniform layouts make Becker & Poliakoff ads instantly recognizable.
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Our association with Bonnie began in 1997 with a number of specialty ads and our first corporate ad campaign. After a couple of years the Firm changed its marketing direction and we called on her team again for creative. They understood our marketing direction and offered a unique and sophisticated…
Many creatives are bound by the limitations of traditional image-driven advertising. Because of my web and direct marketing experience, online advertising was an easy transition.
In many ways, interactive advertising is an extension of the “direct marketing” model: it’s all about developing and enhancing…
