Bonnie Unsworth
With all the catalogs—not to mention other media forms—out there competing for consumers’ attention, how do you make sure yours wins out? Just follow this sure-fire recipe: Knock-your-socks off visuals, clever copy and foolproof ordering instructions. No matter how great the product or service, if you don’t WOW ‘em from the get-go and ordering isn’t easy, your marketing materials are destined for the recycle bin.
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Ads | Catalogs | Brochures | Direct Mail | Packaging | Trade Show Graphics | Web Design | Word of Mouth
When should you consider redesigning your catalog? The snap answer is when sales drop off dramatically. The smarter answer, of course, is before sales drop off. Even if your catalog's sales are currently fine, consider tweaking a few things to keep your catalog up-to-date, timely and working as hard as it can… 
A trend is the past, present and future. There's really nothing new, only restatement of what has gone before. Trends are only tools, and the important thing is to know which tools to use to build the right product for your client. Many designers resist using design trends…
The roots of mail order date back to the middle ages.1 In 1498, Aldus Manutius of Venice, a publisher, brought out a catalog of 15 texts which he had published, which were precursors of the paperback books of today.
Seed and nursery catalogs were in existrance as early as 1667…
